Adam is the Managing Director at Junxion Strategy. Junxion integrates strategy, branding and impact reporting for organisations committed to people, planet and shared prosperity. Junxion’s team has taken a dozen companies through the B Impact Assessment, helping them each to measure impact across the organisation and turn performance gaps into realised opportunities that drive value.
Adam is a communicator and strategist who is passionate about the role of business in creating a better world. He has spent the past 20 years as a corporate responsibility consultant to companies such as adidas, Nordea Bank and Hongkong and Shanghai Hotels, helping business leaders set goals and report performance. He also helped launch the UN Principles for Responsible Investment and spent four years rolling out cause-related products in Body Shop stores around the world. Earlier in his career Adam was a pollution campaigner for Friends of the Earth. Adam is also chair of governors at his local primary school and a trustee of an award-winning arts centre.